CLASSIFICATION OF PROJECTS MAKING A PROJECT: FINAL DESIGN II CHAPTER II: ANALYSIS OF MARKET
Brief introduction of the data collected in the chapter, the importance of market analysis for the project, the importance of with the results of quantifying supply and demand, the historical record, the projected level of participation of the project in the market, ie the most relevant.
2.1 PRODUCT DESCRIPTION.
Brief introduction of product attributes, the importance of this tool for the project, for example, serves as a technical element to the movement of information and sound decision-making. Do not exceed a few lines.
2.1.1 GENERAL.
Historical data from the industry that owns the project, the treatment can be for sub-captions as an example we have:
2.1.1.1 camelid livestock population in Bolivia
camelid 2.1.1.2 Cattle Population In the Andean region
Breeders 2.1.1.3 camelids: Places usual raising of llamas and alpacas
2.1.1.4 Species. 2.1.1.5
Products derived from Camelids Production Chain. 2.1.1.6 Description
Scientific. 2.1.1.7
bromatological composition.
2.1.1.8 Description of the product and sub product.
Senior Product Definition 2.1.1.9.
2.2 GEOGRAPHICAL DISTRIBUTION.
Brief introduction where is concentrated the main competitors in the industry, and the delineation of the location of our project.
2.2.1 Product Traders
Generic
Conduct a study to obtain information from the direct and indirect competition, this study must be complete and reliable information, such as: Institutions state such as Research Institute, Registrar of Companies in the industry, etc. The data collected are the Names and Addresses of competing companies and their addresses fall into a map of the city or the country. As shown below
TABLE 2-XX
ADDRESSES OF COMPETITION
TABLE No. 2-XX
ADDRESSES OF COMPETITION FOR CITIES
Map No. 2-XX
CITY OF EL ALTO, LA PAZ-BOLIVIA
The arrows on the map indicate the location of competitors, is essential and indispensable this information for diagnosis and decision making, but it has more relevant when identifying the supply and demand.
2.3 STUDY AND QUANTIFICATION OF THE OFFER
In this section, we examine the behavior of the offer, the amount equal importance can provide raw material suppliers. The provider market is often a factor as much or more critical than the consumer market. Many projects have a dependency on the quality, quantity, timing of receipt and cost of materials, there are few projects based its viability in this market is necessary for that purpose rather than a current or historical study of the supply market, know their future projections.
The availability of inputs will be crucial for determining the procedure for calculating the cost of supplies.
Example No. 2-1
camelids 2.3.1 Population in La Paz
camels
Livestock is one of the main productive activities in the departments of La Paz, Oruro, Potosi and to a lesser extent Cochabamba, Chuquisaca and Tarija. The following table shows the existence of camelid livestock in the Department of La Paz.
Table 2 - XX
PEACE: EXISTENCE OF LIVESTOCK camelids (llamas)
Source: Based on information obtained from the National Environment
Chart No. 2 - XX
NUMBER OF HEADS OF FLAME
Source: Own
All information will be vitally important, all alternatives should be explored to obtain raw material costs, purchase terms, substitutes, perishability, infrastructure needs, availability, etc.
Table No. 2 - XX
PEACE: FLAMES ESTIMATED POPULATION BY PROVINCE
Source: UNEPCA
2.3.2. Analysis of the Offer.
The supply of livestock products are camelid composed of three classes of agents from different socioeconomic and even with different views about the target market for their products These agents are characterized with the aim of obtaining the key elements of their behavior and way of market entry:
- breeders, farmers scattered in all regions of raising the Department of La Paz.
- INTERMEDIARIES, farmers and / or residents of rural or medium-sized cities who frequently visit rural fairs with the purpose of marketing livestock and livestock products in their raw state, without due process, such as meat, fiber and leather.
- production plant, operators organized under the form of company with legal personality established, those engaged in processing, in different degrees of complexity, the camelid livestock products.
2.3.3. Llama Meat Production
According to the study of supply, camelid livestock population in the Department of La Paz we can deduce that largely meets the demand required for the industrialization of llama meat.
Table No. 2 - XX
MEAT PRODUCTION (EXPRESSED IN MT. / YEAR)
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